Roy Folland & Son is a well-established, family-run Funeral Director based in Haverfordwest. Serving families across Haverfordwest and the surrounding community for many years, the business has built a strong local reputation for professionalism and care.
This was not their first time arranging asset finance with MacManus Asset Finance. Over a six-year relationship, we have supported the business with multiple funding solutions, including the finance of three Mercedes hearses as part of their expanding fleet in Haverfordwest.
As a growing independent Funeral Director in Haverfordwest, maintaining a modern, reliable fleet is essential to delivering the high standards of service their community expects.
The Challenge
The business required asset finance to fund the purchase of a new Jaguar and a new hearse to add to their existing fleet in Haverfordwest.
For Funeral Directors, specialist vehicles are a critical operational asset. They must meet exacting standards of presentation, reliability, and suitability. Funding such vehicles outright can restrict working capital, limiting flexibility for other areas of the business.
Roy Folland & Son needed a structured business funding solution that would allow them to acquire the Jaguar and hearse without disrupting cash flow. Speed of approval was also important to ensure the vehicles could be secured and integrated into the fleet promptly.
Having previously used hire purchase and other commercial finance facilities, the client wanted a straightforward process backed by expert guidance.
The Solution
MacManus Asset Finance arranged tailored asset finance to support the acquisition of both the Jaguar and the new hearse.
We approached multiple lenders from our panel of over 60 finance companies to source competitive terms aligned with the business’s requirements. By leveraging our lender relationships and understanding of specialist vehicle finance, we were able to deliver a swift approval and documentation process.
The funding was structured to preserve working capital while spreading the cost of the vehicles over an agreed term. This enabled the business to benefit from the use of the assets immediately while managing repayments in line with cash flow.
Throughout the process, we provided a fully consultative service — not simply presenting options, but guiding the client through each stage of the asset finance arrangement. From initial enquiry to completion, our team ensured clarity, efficiency, and minimal disruption to the business’s operations in Haverfordwest.
The Outcome
With the asset finance facility in place, Roy Folland & Son successfully expanded their funeral fleet in Haverfordwest with the addition of the Jaguar and hearse.
The quick turnaround allowed the business to proceed with the purchase without delay, ensuring continued delivery of exceptional service to families across Haverfordwest and the wider area.
By using asset finance rather than cash reserves, the company maintained financial flexibility while investing in essential operational assets. The structured commercial finance solution supported both immediate fleet growth and longer-term stability.
Reflecting on the transaction, Proprietor Roy Folland commented:
“My many thanks to you again for the setting up of the finance, and the help received and for the speed with which this was set up and always have the same professional and friendly way you have provided me with over the years.”
MacManus Asset Finance continues to support Funeral Directors and other specialist vehicle operators across the UK with hire purchase, leasing, asset refinance, and plant and machinery finance solutions tailored to their needs.
Ready to Make Asset Finance Work for Your Business?
Partner with MacManus Asset Finance Ltd, an independent broker established in 2005, helping UK SMEs access tailored finance solutions. Our friendly, professional, and consultative team works across all industries and can guide you through hire purchase, leasing, and finance lease options. With access to over 60 finance companies and full FCA authorisation, we ensure your business finds the right solution for growth.




